7 edition of Strategic database marketing found in the catalog.
|Other titles||Strategic data base marketing|
|Statement||Rob Jackson, Paul Wang ; foreword by Don E. Schultz.|
|LC Classifications||HF5415.126 .J33 1994|
|The Physical Object|
|Pagination||xv, 262 p. :|
|Number of Pages||262|
|LC Control Number||93042154|
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Strategic database marketing masterplan for starting and managing a profitable, customer-based marketing program. by Arthur M. Hughes. Published by Probus Publishing in Chicago, Ill, Cambridge.
Written in EnglishCited by: Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth.
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ebook. Arthur M. Hughes is a pioneer in the field and his book is an essential database marketing resource. It clearly shows companies large and small how to use their databases to build relationships with their customers, and convert them into lifelong users of their.
The critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the : Robert Jackson, Paul Wang.
Strategic marketing is incorporated in many different marketing and business careers to help organizations make the most profit by understanding what the consumer wants. Here we define strategic marketing and explore some marketing degrees and careers. Schools offering Marketing degrees can also be found in these popular choices.
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only do ebook promotions online and we does not distribute any free download of ebook on this site. Victor S. Lo, The true lift model: a novel data mining approach to response modeling in database marketing, ACM SIGKDD Explorations Newsletter, v.4 n.2, p, December David L.
Olson, Bongsug(Kevin) Chae, Direct marketing decision support through predictive customer response modeling, Decision Support Systems, v n.1, p Cited by: The Strategic Marketing Process How to Structure Your Marketing Jack Trout and Al Ries defined the concept years ago in their landmark book Positioning: The Battle CRM is a database where sales, marketing and customer service teams store critical account data.
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Reynolds for use in America’s Libraries. 3 How to Use This Manual Purpose This manual is intended to serve academic and research librarians, library leaders andFile Size: KB. Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors.
In principle strategic marketing is that simple, but it means a lot more than getting creative with the marketing mix. "Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future.
It is an important, informative, and enjoyable read."--Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International "Strategic Database Marketing provides the fundamentals of Brand: Arthur Middleton Hughes. Buy Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 4 by Hughes, Arthur (ISBN: ) from Amazon's Book Store.
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Arthur Hughes introduces the reader to such key database marketing concepts as Lifetime Value, ROI, RFM Analysis and Profitability. The author illustrates each concept with success stories, costly failures, and last but not least numerical examples/5(12).
This book is dedicated to the memories of my father and mother with much love, respect, and admiration. The Importance of Database Marketing Promotion Online Marketing Communications 4. — — Strategic Brand Management.
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Marketing is complex, but don’t shy away from subjects that could help you grow your business; repetition is the key to success. Embrace marketing, and most importantly, enjoy creating and communicating your value to your market.
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Vicki Updike, President, Miles Kimball Company Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable /5(14). Database marketing is at the crossroads of technology, business strategy, and customer relationship management.
Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management.
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Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms soBrand: Mcgraw-Hill Education.